{"id":400,"date":"2025-06-18T13:07:44","date_gmt":"2025-06-18T13:07:44","guid":{"rendered":"https:\/\/zaevyulpashmina.com\/?page_id=400"},"modified":"2025-06-21T10:09:28","modified_gmt":"2025-06-21T10:09:28","slug":"about","status":"publish","type":"page","link":"https:\/\/zaevyulpashmina.com\/?page_id=400","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Our Story<\/h3>

Zaevyul \u2014 meaning \u201cdelicate\u201d in Kashmiri \u2014 is a for-profit social enterprise dedicated to restoring dignity to Kashmir\u2019s artisans and reviving the centuries-old tradition of fine Pashmina craftsmanship.\nRooted in the historic Pashmina trail, Zaevyul honors a legacy that begins in the highlands of Ladakh. There, the soft undercoat of the Changthangi goat is harvested, before making its way to Kashmir \u2014 where skilled artisans transform it into exquisite shawls, scarves, and stoles. Each piece is a tribute to patience, precision, and cultural heritage.\nWe deeply respect the gendered division of labor in Pashmina production: women traditionally spin the yarn, while men weave. Our team of primarily women artisans hand-spin each strand of Pashmina with care and devotion, preserving ancestral knowledge with every thread.\nZaevyul is more than a brand \u2014 it\u2019s a platform where every stage of the Pashmina value chain comes together. From fiber to finished product, we manage our entire supply chain, ensuring authenticity, transparency, and traceability. The only exception is the sourcing of raw Cashmere, which we procure from the All Changthang Pashmina Growers Cooperative Society in Leh \u2014 a collective of Changthangi tribespeople.\nWe believe in ethical fashion with impact. Our commitment to fair value distribution means that profits support the artisans who bring each creation to life. For us, profit is not the goal \u2014 it is a means to generate lasting social returns.\nWe welcome collaborations with designers, retailers, and conscious partners to shape a more inclusive fashion narrative \u2014 one rooted in sustainability, ethics, and respect for craft.\nAt Zaevyul, artisans are not behind the scenes \u2014 they are the soul of our story. We invite you to join our journey: one where art, tradition, and contemporary design converge to create beauty with meaning!\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our Story Zaevyul \u2014 meaning \u201cdelicate\u201d in Kashmiri \u2014 is a for-profit social enterprise dedicated to restoring dignity to Kashmir\u2019s artisans and reviving the centuries-old tradition of fine Pashmina craftsmanship. Rooted in the historic Pashmina trail, Zaevyul honors a legacy that begins in the highlands of Ladakh. There, the soft undercoat of the Changthangi goat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jnews_page_loop":{"first_title":"Latest Post","header_type":"heading_6","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","module":"3","main_custom_image_size":"default","second_custom_image_size":"default","excerpt_length":"20","content_date":"default","date_custom":"Y\/m\/d","content_pagination":"nav_1","pagination_align":"center","post_sticky":"0","post_offset":"0","posts_per_page":"5","sort_by":"latest"},"jnews_single_page":{"layout":"no-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","show_post_title":"0","show_post_breadcrumbs":"0","show_post_featured":"1","share_position":"hide","share_color":"share-monocrhome"},"jnews_social_meta":[],"footnotes":""},"class_list":["post-400","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=\/wp\/v2\/pages\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=400"}],"version-history":[{"count":0,"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=\/wp\/v2\/pages\/400\/revisions"}],"wp:attachment":[{"href":"https:\/\/zaevyulpashmina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}